cigna
hello
healthcaring
platform
AGENCY: MRM
ASK: Develop a new messaging, campaign, and visual platform for Cigna Healthcare that stands out from the rest of the category.
CONCEPT: What if we dropped the "e" at the end of "Healthcare" and replaced it with an "ing" to get Healthcaring?
 
print
OUT OF HOME
Digital Billboard
Uber Partnership
Social Media
Local Outreach
Internal  Collateral

more fresh work...

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