cigna
hello
healthcaring
platform
AGENCY: McCann Worldgroup
ASK: Develop a new messaging, campaign, and visual platform for Cigna Healthcare that stands out from the rest of the category.
CONCEPT: What if we dropped the "e" at the end of "Healthcare" and replaced it with an "ing" to get Healthcaring?
Make 'Healthcare' a verb
to change an industry.
A whole bunch of type goes here. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
print
OUT OF HOME
Digital Billboard
Uber Partnership
Social Media
Local Outreach
Internal Collateral
