AGENCY: McCann Worldgroup
PROBLEM: Recruitment for medical field was low within the Army
CONCEPT: Showcase the story of the Soldiers that created the ground-breaking Zika Vaccine
Create a Zika Vaccine?
Surrounded by a team of world renowned immunologists, an aspiring medical student finds himself leading the race for a life-saving vaccine.
No, this isn’t a logline for a feature film. This is "Zeroing in on Zika," the story of how the U.S. Army was able to fast-track a Zika vaccine in record time. Told from the perspective of Specialist Beyd Yadav, this digital experience demonstrates why the Army is more than just a place to get a free education - it’s a place for pioneers.