The  United  States  Army
in  our  boots
virtual  Reality Experience
AGENCY: MRM
PROBLEM: Make recruiting for today's generation
CONCEPT: Have recruits walk in the boots of real US Soldiers
AWARDS: Cannes, Effies, Webby, OneShow
 

Introduction + Looping Menu

Bomb Technician

Tank Commander

Sniper

Weapons Drone Pilot

Recruiter  Headsets
Direct mail  Headsets (500,000)
VR  APPS
Behind the Scenes
360º Test
360º Test
Location Scouting
Location Scouting
Location Scouting
Location Scouting

more fresh work...

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