REI CO-OP
Swiftland MT
Running Shoe
Launch campaign
Launch REI's
first running shoe?
no problem.
Based on years of gear designing, experience, customer feedback, and industry-leading sustainability insights, REI Co-op introduces its first foray into running shoes since the 1970s, with the introduction of the REI Co-op Swiftland Multi-terrain (Swiftland MT). This versatile trail runner maximizes recycled and bio-based materials without compromising technical expectations, while giving runners the freedom to take their adventures over multiple surfaces beyond the pavement.
In-Store Signage
Social
Digital Display Ads
Digital Experience
Location Photography
Studio Test Photography
