REI CO-OP
2025 HoliDay
campaign
GOAL: Give our members undeniable reasons to choose REI this holiday season ​to drive demand and traffic.

PROBLEM: Holiday shopping has become more of a chore instead of a way to have fun, discover something new, and fully embrace the excitement of gift giving.​​ 

CONCEPT: Stoke the Season
give without guessing.
give REI.

“How did you know?”
“NO WAY!”
“thankyouthankyouthankyou”

No one knows outdoorsy gifts like us. Because we are a co-op, made up of 23 million humans getting outside. Some of the humans could wax poetic about a spork. Some can tell you about every bird in Prospect Park. Others just like cozy camp blankets and slippers by a fire. And that’s what makes us a co-op. Let’s share giftspiration for all the different members of the co-op, with a playful wink.
Direct Mail Catalog
Animated GIFs
Social
Digital Display Ads
In-Store Signage
Email
REI.COM
Photography

more fresh work

USPS
The Official Box of Unboxing
REI
Give This
USPS
We go the distance
U.S. Army
In Our Boots
AT&T
Control in an Uncontrollable World
Cigna
Hello Healthcaring
Moncler
MONDOGENIUS
REI
Swiftland MT
U.S. Army
Zeroing In on Zika
REI
Opt Outside
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