Target
grocery &
essentials
essentials
recipe portal
AGENCY: POP
PROBLEM: We can't sell groceries online but need people to know that we sell groceries in stores.
CONCEPT: Create a recipe portal featuring the groceries sold in store, which led to creating an ad platform that is sold to various food companies to advertise their products in the recipes.
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/30fe198193eb6bcf0d10d0c2_rw_1920.jpg?h=89758f1b34d3920584cc936a73d55274)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/8bea6600-24e3-4979-b963-a3a0c1125362_rw_600.gif?h=9e3e8d53cc34d32b7a9778fecb91ee51)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/8a7ffcaf-bd2f-48d3-a4ae-9b84d6c2b35c_rw_1200.jpg?h=922967cb30f77678a50deea8a56c779f)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/484044fa-5bcf-4277-a681-eb0e400ecb42_rw_1200.jpg?h=4114869168cfd99073a4ca4cf74fc541)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/d5a96d40-205d-464f-8cb4-9f45b094a3ad_rw_1920.jpg?h=f4d6a6ba4fe982bc3581111d82c7e11d)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/2e97897f-54dc-44ee-94f0-9a6859722be3_rw_1920.jpg?h=4d0aef27fc6cd1e10ee39ac587e56ae1)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/f5464f14-cf3a-448a-b168-d08a8a9fb484_rw_1920.jpg?h=35e69832c416509071afde6e97f4ab53)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/31e66a96-3dd5-4f95-ae99-6c9af9fa2421_rw_1200.jpg?h=028a58963aaa945f2c51c0452b78d251)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/aef71cee-4a66-4125-803f-5d1890cde8f6_rw_1200.jpg?h=52f06f5a1b9b1aecbbd363a98f403f77)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/17e5b31d-ccaa-4bc4-b998-cf640ef45d54_rw_1920.jpg?h=b8ed6ae0c97cd7a163344d0938d8a484)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/2e0f4ad0-6b2c-4a3b-adc4-ae5da2a213d3_rw_1920.jpg?h=3ace39a50fa714380af1943c6e742ff5)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/1558fbd5-13ab-4e97-833b-d0aaeb484c4f_rw_1920.jpg?h=a684ecb9837d653d3a3eec8fff20653d)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/24be8a22-e3c8-415d-925b-dda3e921665e_rw_1920.jpg?h=4488cfdd335ea852b0f7fa2c92b8c963)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/47fc139f-a25e-4c1c-aa9f-ba501e3d504f_rw_1920.jpg?h=e8d17e34bea904cf6988dc4eba78b1c1)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/1fab0cd1de996d91b0fabdd3_rw_1920.jpg?h=900ce7795640db4f2985598f9bcc5ecf)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/6631ed08b3f6ecdcca449e24_rw_1920.jpg?h=477cedae23cea7eb531042a50c7be827)
![](https://cdn.myportfolio.com/abd1bee1dd1c666a077997e99708246c/2e7b60d3c41ca4ee803e7a76_rw_1920.jpg?h=b5d6605d27b549fe13a3a69bec07d49b)