Without a huge theatrical movie release, how could Target get moms and kids interested in the new Partnership with DC Comics and their Justice League brand? Use a strong social presence on an up-and-coming platform, Pinterest. We created 11 unique pins that inspired moms with creative ideas to entertain their kids while fun and simple DIY inspiration while showcasing the exclusive products in a fun and unique way.
After concepts were approved, we then went into production mode, working with Seattle vendors to help bring our vision to life over the course of a 2-day shoot.
From a simple thought on a whiteboard to a full-blown, first-of-its-kind campaign for Target, below are a sample of the process along the way.