AT&T
Owen  in  action
What happens when your on-screen personality is near the end of their contract and is getting too expensive to renew their contract in the clients eyes? Recreate them as an action figure to extend and freshen up the campaign.
A similar setup to the live-action "Owen on the Move" creative, but this time as told by an action figure Owen. This allows Owen to meet and interact with people and creatures straight from your imagination. Below is a sampling of the process that went into making this happen.

more fresh work...

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