HappyBottoms.org
brand identity
1 in 3 American families struggle to provide enough diapers to keep their babies happy, healthy and dry. In the Kansas City area, an estimated 20,000+ children aren't receiving the diapers they need to be happy and healthy. Despite today’s best outreach efforts, diapers still remain an underserved area of need. This campaign put HappyBottoms.org on the map and helped take them from the garage of the founder to one of the largest diaper banks in America.

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