Great Wolf Lodge
go for the
moment Launch campaign
AGENCY: McCann Worldgroup
PROBLEM: Existing photography is dated and does not feel modern
CONCEPT: Showcase real moments that happen naturally in the park.
We're All Just
Great Wolf Lodge tasked us with crafting a new brand positioning, one that would help them stand out in a highly competitive and cluttered category—and increase awareness and relevance among the coveted millennial parent demographic.
We launched their first ever brand campaign “Go for the Moment”, appealing to a new generation of families. It reframes Great Wolf as an experience beyond just a collection of fun activities. The campaign celebrates the unforgettable moments that happen when families get together. In that way, Great Wolf Lodge rises above the “stuff” to answer every parent’s deeper need: The need to reconnect and spend quality time with their families without any worries or distractions.