FANTA
the official Sponsor 
of  the #unsponsorable
When your target audience is young, hip, and strays away from societal norms, how can a flavored soft drink brand like Fanta reach them in new and unexpected ways? Put their unique talents and skills on showcase, and choose a few to sponsor to achieve their ultimate dreams and goals.
We focused on a single finger tutter, someone who does mesmerizing finger dances, to showcase and be our first #unsponsorable athlete. Below is how the main visual scene came to life.
It started with a simple sketch in my notebook. Was followed by mood boards, storyboards, and ultimately, the photoshoot. Below is a sampling of the process along the way.

more fresh work...

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